Our Story

Goodness Co. started where a lot of good ideas do — in a kitchen, with a problem that needed solving. After years of having my kids in sports, travelling to tournaments and spending weekends running from one event to the next, I was always frustrated by the snack options available. I wanted something that could fuel their bodies, but was also delicious enough that they'd actually want to eat it. So I started making my own energy bites.

The kids loved them. The parents loved them. Really, the whole family did. And pretty soon, people were constantly asking me for the recipe.

Then, in 2021, I needed to come up with $500 by Friday. So I thought, why not sell the energy bites? I put them out locally on social media, never really knowing what would happen. People started ordering. Then they ordered again. Their friends started ordering. Then their friends started ordering. Before long, I was driving around Central Alberta delivering hundreds of packs of energy bites every week.

It was one of those moments where you stop and think, maybe there's something here. I knew I couldn't keep up on my own, so I called my longtime friend Melissa. We'd been friends since high school, and somehow, all these years later, we found ourselves building a business together.

Together, we grew Goodness Bombs from a home-kitchen idea into a product now found in more than 80 grocery stores across Alberta, with easy-to-make mixes that let people make their own energy bites at home in just five minutes.

But as Goodness Bombs grew, so did our vision. We realized we didn't just want to make one great snack. We wanted to make eating well easier for real people — busy families, people rushing between work and activities, parents packing lunches, travellers, and anyone who wants good food without spending a fortune or hours in the kitchen. We wanted to make healthy choices feel a little easier. A little more doable. And, most importantly, something you actually enjoy.

But we also knew we wanted to do more. We wanted to build a company that could put more goodness into the world — not just into the food we make. That's how Goodness Co. was born.

We believe that when you put more goodness into your body, you have more goodness to give to the people and world around you. And when one little act of goodness inspires another, it can reach much farther than we ever imagined.

So Goodness Co. is about more than what's in the bag. It's about making good choices easier, creating things people genuinely love, supporting people doing good things, and finding more ways to make a difference along the way.

It started with a recipe. It grew because people believed in it. And today, Goodness Co. is our way of putting more good into the world — by making it easier for people to choose good, feel good and do good.